AI Visibility — Definition, Metrics & How to Measure (2026)

Glossary

AI Visibility

AI Visibility is the measurable share of AI-generated answers (ChatGPT, Gemini, Perplexity, Claude) in which a brand is named, recommended, or cited. Unlike SEO, which counts page rankings, AI Visibility counts whether a brand appears inside the single AI-synthesised answer the buyer actually reads.

How it works

  1. Define the prompt library
  2. Run prompts daily across 4 LLMs
  3. Score mention quality, not just volume
  4. Benchmark against competitors