Answer Engine Optimisation
Six platforms are doing real work in answer engine optimisation right now. Below is a straight description of each, who they serve best, and how to narrow the shortlist in a week.
It runs the queries your prospects are asking across AI answer engines, captures whether your brand is mentioned, scores the quality of that mention, and tells you what to change to improve.
It is related but operates on different signals. Traditional SEO focuses on rankings in Google search results. AEO focuses on how AI answer engines pick which brands to cite and recommend.
Free tools cover the validation phase. Paid plans for mid-market teams typically land between USD 200 and USD 2,000 per month depending on coverage, seats, and scan frequency. Enterprise quotes run higher.
Yes. The underlying signal - brand mentions and sentiment in AI answers - is category-agnostic. The difference is which queries matter: consumer brands care about discovery and comparison prompts, B2B cares about evaluation and procurement prompts.
The dimension scores should move in response to the recommendations you follow. If they do not, either the tool is misreading signals or the recommendations were weak. Either way, reassess.