The New York Times AI Visibility Score: 64 | Brand Report 2026 | AURALIS

The New York Times · Brand Report

The New York Times AI Visibility Score: 64

How The New York Times appears across ChatGPT, Perplexity, Gemini, and Claude — score 64 (Growing Aura). Tracked in Media.

Quick facts

Summary

The New York Times scores 64 on the AURALIS AI Visibility benchmark (growing aura), tracked in media. The full report breaks the score down across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews and lists the actions that move the score fastest. Request access below to get the full report by email.

↓ The New York Times AI Visibility Insights
  • 64 AURALIS Score Current AI Visibility benchmark
  • 1 Visibility Tier Ranks in the top tier with Growing Aura
Discover how The New York Times ranks in AI visibility metrics.

How it works

  1. Probe —
  2. Score —
  3. Recommend —
  4. Track —

Frequently asked questions

How is The New York Times's Aura Score calculated?

We run the same probe pipeline as the public Aura Score check — SerpAPI brand signals (reviews, knowledge graph, AI overviews) plus a GPT-4o-mini structured probe — and pass the merged signals through the AURALIS Brand Essence engine. The score on this page is the SAME score you'd get if you signed up and ran the check yourself.

How often does The New York Times's score refresh?

Monthly, automatically. Pinned fields are excluded from auto-refresh so hand-tuned copy stays intact.

Why is the full report gated?

The full report contains per-platform breakdowns, prioritised actions, and the live competitor matrix — competitor-grade intelligence we share manually with employees of the brand or pre-approved partners.

How do I get the full report?

Submit your work email below. Our team reviews each request and emails the full report directly within one business day.