Glossary

AI Brand Monitoring

AI Brand Monitoring is the systematic practice of running buyer-intent prompts against AI assistants (ChatGPT, Gemini, Perplexity, Claude) on a recurring schedule and tracking how often, with what sentiment, and in what context the brand is named in the resulting answers.

How it works

1. Build a 10-20 prompt buyer library —
2. Pick a daily check cadence across 4 LLMs —
3. Score mention quality, not just volume —
4. Benchmark against your top 5 competitors —