Glossary

AI Citation Tracking

AI Citation Tracking is the practice of monitoring which URLs are cited as sources inside AI-generated answers (ChatGPT, Perplexity, Gemini, Claude). Distinct from mention tracking — citation tracking parses the source URLs the LLM links to, not just whether a brand name appears in the answer text.

How it works

1. Parse the citation panel of every AI answer —
2. Map citations to your domain vs competitor vs third-party —
3. Track citation frequency over time —
4. Map each missed citation to a content fix —