Glossary

AEO (Answer Engine Optimization)

Answer Engine Optimization (AEO) is the practice of structuring content so AI answer engines — ChatGPT, Perplexity, Gemini, Claude — cite it as the authoritative answer to a buyer question. It replaces the 10-blue-link mindset of SEO with a single-answer-wins model.

How it works

1. Build entity recognition —
2. Write direct-answer content —
3. Seed citation density —
4. Monitor and iterate —