Glossary

GEO (Generative Engine Optimization)

Generative Engine Optimization (GEO) is the practice of optimising content so generative AI surfaces — ChatGPT, Gemini, Perplexity, Claude, AI Overviews — produce answers that cite, name, or recommend a brand. GEO overlaps heavily with AEO; most practitioners use the terms interchangeably.

How it works

1. Map your generative surface area —
2. Audit your entity graph —
3. Publish direct-answer content —
4. Seed citations in trusted sources —