AURALIS for Ecommerce | AURALIS

AI shopping recommendation tracking for ecommerce brands

Shopping with AI assistants has quickly become the new way to shop at the mall. The AURALIS platform instantly surfaces specific products which would have been recommended by ChatGPT for a search within a particular category. It also surfaces your Perplexity score as well as that of your competition and shows you which content received a recommendation from the AI.

Why ecommerce needs AI visibility now

I've seen a decline in search traffic to Product pages recently as shopping queries via AI in chatbots such as ChatGPT are becoming prevalent. This has been tested with a shopping query of 'Best Running Shoes for flat feet under $150' with very poor results for a retailer not in the first 3 product name recommendations. Once a store is selected from the first section of results in a chatbot, you are then directed to that retailer's Product page for that query before you can even view your own retailer's Product pages for that shopping query. A sad state of affairs for Retail stores Online.

What AURALIS tracks for ecommerce

Individual product visibility in individual AI engines / How does your product show up in comparison queries against other products in your category? / How are you being cited on review aggregators, top-ten lists, and in category specific buying guides? / Sentiment around mentions of AI in reviews and from customers / Auditing of product schema on product detail pages to confirm that the AI engines can properly retrieve information from your product catalog.

Frequent fixes that move the score

After import the product schema will be correct for price, rating and availability. Check online presence on the top 3 citation sources for this company's category. Found a decent listicle on one of them, human-written product descriptions on the rest that match up well with the AI buyer language retrieval engines.

Frequently asked questions

Do you support Shopify, WooCommerce, and BigCommerce?

Auditing and tracking of changes in work platforms, such as auditing for Shopify. We can inject your schema there directly. We expect to ship that in the next quarter.

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