Traditional methods for research regarding legal counsel in search (before even resorting to legal directories) are increasingly being displaced by AI-powered search. What AURALIS does for you regarding the law firms that get mentioned in AI-generated answers for legal search, and how you can get yourself mentioned, per practice area.
A prospective client with employment issues related to the terms of an executive's contract (e.g. when and how is he paid) searched for the best employment law firm in Dallas and was placed in a state of "Perplexity" until he found a good list of recommended attorneys including this lawyer. Now, getting listed as one of the best Dallas employment lawyers is table stakes for a modern employment law practice.
There are certain key metrics to track around visibility by practice and by jurisdiction as well as within certain jurisdictions, regular scans of legal directories and bar publications, sentiment around law firms on review sites and then running A Press Engine set to legal voice on that.