Unlike reading a website like Zillow for a real estate search, how consumers search for real estate today goes through many more channels and methods than ever before. AURALIS diagnostic reports show how an AI engine characterizes your real estate agency, your salespeople, and the various neighborhoods and geographic areas that you serve and how that compares with the answers that your agency would give and what is needed to fix any differences so that the answers stay on track.
This potential buyer has chosen to start his search on Perplexity first, the portal to portals, and ask Perplexity for recommendations for neighborhoods that are good for young families. The buyer received information about 3 areas to live in as well as 3 City agencies to research. AURALIS reveals whether the user is one of them.
A relative count of mentions of neighborhood and of agency, agent-level sentiment, and citation in local press, in broker review sites, and in local city blogs. The content briefs for each are all written out to pose the questions that a buyer would ask to a buying AI.