LLM Competitor Analysis — How to Benchmark Brand Visibility in ChatGPT, Gemini & Perplexity (2026)

Glossary

LLM Competitor Analysis

LLM Competitor Analysis is the practice of comparing your brand's visibility, mention frequency, and citation share inside AI assistants (ChatGPT, Gemini, Perplexity, Claude) against your top competitors. It answers: when buyers ask AI assistants for recommendations in your category, how often are you named vs them?

How it works

  1. Identify your top 5 LLM competitors —
  2. Run the same prompt library for each competitor —
  3. Visualise share-of-voice weekly —
  4. Map each lost prompt to a fix —