Glossary

AEO vs SEO vs GEO

SEO optimises for Google's 10 blue links. AEO (Answer Engine Optimization) optimises for the single answer returned by answer engines like ChatGPT and Perplexity. GEO (Generative Engine Optimization) overlaps with AEO but specifically targets generative AI surfaces. In 2026, all three are required — they are complementary, not competitive.

How it works

1. Audit each layer separately —
2. Prioritise based on buyer behaviour —
3. Reuse content with edits, not new content —
4. Measure all three with a single dashboard —