SEO to AEO migration audit | AURALIS

Migrate your SEO playbook to the answer economy

Most teams have invested years generating SEO powered content from search queries. That content no longer automatically generates citations in answer engines, but with the AURALIS Audit you can get insights in your existing content and then score it against the criteria of answer engines to find out what you need to change.

Old SEO is necessary but not enough

Google ranking is one of the trust signals that AURALIS needs to consider a publication for AI citation. However, it is not enough on its own. Answer engines such as Google or Bing AI retrieve information from sources that fulfill a set of criteria. These criteria are primarily focused on the answer retrieved in direct-answer format, whether up to date and of sufficient depth to answer a cluster of questions on a topic. AURALIS scores every URL against these criteria.

The audit deliverable

The updated sitemap with AEO scores and sub-scores for all pages (as well as fix list sorted by impressions x gap) is below. The "gap" is AEO by crawls less AEO by impressions - i.e. how well we are answering a page's questions by crawling the page less how well we are answering a page's questions by serving impressions to users.

Common fixes we surface

Missing FAQ schema on top blog posts. Buried lede on comparison pages. No competitor names. Out of date stats in evergreen articles. Each fix is explained simply and can be pasted in.

Frequently asked questions

How long does a full-site audit take?

Performing an audit of 500 pages takes around 30 minutes, for 1000 pages around 90 minutes. After the audit has been performed you will receive a notification with the report URL.

Does the audit include backlink data?

Yes we do count Referring Domain count and their Authority in calculating the topical authority sub-score.

Other use cases